Email marketing & graphic design that creates meaningful connections between your customer and your brand.

👋 Hi! I'm Caitlin.

The Briar Rose team & I support small-to-midsize brands with heart and a story to tell.

Whether that means:

  • Helping your kick-ass, one-of-a-kind product connect with your tribe.
  • Taking the “why” that’s in your 🤍 and putting it into words so you can share it with the world.
  • Communicating your vibe with the perfect visual branding so people "get it" at first glance.
  • On-tap design services so your brand shows up consistently on screen, in stores, at trade shows & beyond!

We are here to champion those efforts on your behalf—with the amount of collaboration that works best for you.

Need things to happen seamlessly, without a lot of input or oversight?

We do that.

Want to be involved in the ideas, details, and process?

We do that, too.

WE LOVE WORKING ON...

EMAIL DESIGN

Creating new email templates that seamlessly support your brand visuals and voice
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Updating old templates for a new look and feel
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Building individual emails using your current templates
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Modifying a drag-and-drop email design to achieve your perfect look with custom code
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Troubleshooting design or code problems
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Serving major platforms for 10+ years: Klaviyo, Mailchimp, Constant Contact, AWeber, ServiceTitan + more

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EMAIL MARKETING

Guiding you in choosing the email platform that best suits your needs and goals
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Setting up your email platform, including email designs and automations (saving you dozens of hours on tedious manual emails!)
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Developing a plan to engage your audience and increase ecommerce sales
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Analyzing past and current email performance
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Auditing your current email program to identify strengths and areas of improvement
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Troubleshooting problems with open, click, and unsubscribe rates

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LOGO & GRAPHIC DESIGN

Crafting a custom and unique visual identity that advances your brand's mission and builds a connection with your audience
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Empowering your organization with a style guide to help you keep a consistent appearance across all channels
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Creating and updating brand assets, including business cards, letterhead, PowerPoint decks & merchandise
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Refreshing your visuals with an updated logo that maintains your brand’s legacy
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Designing supporting graphics for email, social media, online ads, and print assets like brochures, rack cards, and mailers

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DESIGN TEAM OUTCOMES

{without the full-time budget}

Most businesses like yours don't budget for, or simply don't need, a full-time design & email marketing team.

We do email and design-on-demand so your brand stays fresh and consistent—without taking up one of your desks or adding to your overhead.

Say goodbye to spending hours trying to figure out something that seemed like it would be quick in Canva. We 🤍 DIY and the tools that make it possible...but have you ever thought "I can figure this out fast," spent a frustrating afternoon on it, and at the end of the day still had a to-do list a mile long?? Yeah, us neither 😉

Efficient & cost-effective design services that keep everything lookin' good while you focus on the business big picture.

clients say...

We have been thoroughly impressed with Caitlin’s work. She takes the time to understand not only what’s needed for our brand, but what’s desired. She was able to take our goals and ideas, and create beautiful designs that far exceeded our expectations!

—Scott & Julie Gondzar, Snowy Elk Coffee Co.

It’s been great working with Caitlin. She is a great designer and very responsive.

—Renata R., BISSELL Vacuums & Carpet Cleaners

Caitlin was fantastic to work with. I hired her for several different jobs, and she went well above and beyond what I was expecting. She writes great copy, has a fantastic eye for design, and was prompt and efficient. I recommend her without reservation.

—Jeff S, Voće Tea

Great work and quick turnaround time! Caitlin was quick to understand the scope of the project and deliver an outstanding design.

—Kayvon Bina, Juno Baby

It was a great experience working with Caitlin. She went over and beyond to create a fantastic automated email series for us. Would definitely recommend her as a freelancer!

—Dylan’s Tours

Caitlin is an excellent designer! She came through on a last minute design project I had with flying colors. She’s professional and a very good communicator. I highly recommend Caitlin and will definitely use her services again.

—Riva Kupritz, Outsource Marketing

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